About Isolda


We are a Nordic distributor with strong brands for the modern office, the smart home and the mobile consumer. With exciting products and services, we make life better during work and when you're out of office – a passion that we have inherited since many years ago!

In 1916, Gunnar Osvald sails across the oceans aboard on the ship S/V Isolda and creates trade with distant countries. 72 years later, his grandson, Henrik Osvald, establish the company with the same name: Isolda. Inspired by his grandfather's incredible adventures, Henrik Osvald takes the ink, the black gold as he calls it, home to the Nordic region and begin to build long-term relationships with suppliers and resellers.

Today, we are a leading distributor with 30 years of experience, providing over 3000 retailers in Sweden, Norway, Finland and Denmark with exciting products. The ink still has a sacred place and is well-connected with smart ergonomic products, gaming accessories that record your eye movements and headphones made of recycled materials - to name a few.

The headquarter is located in Gothenburg and our logistic center is in Jönköping, in the heart of the Nordic region, so we can ship goods quickly with an average delivery security of 99.91%.

We provide tailored business solutions, deep industry expertise, powerful marketing support and wholehearted service. In this way, we make sure that all exciting products receive the reception they deserve.

With simplicity, flexibility and passion, we focus every day on creating the highest value together with all retailers and suppliers. Welcome aboard at Isolda!



Smart services for resellers

Product catalog by file (FTP)

With an FTP account at Isolda, you always have daily access to the entire assortment on file. Here you will find lots of information about products, both logistical and commercial.

Integrated order process (EDI)
We offer all retailers the opportunity to integrate the entire ordering process through EDI. This means that you can automatically place orders, receive order confirmation, delivery notification (including package ID), and invoice when delivery is completed. Of course, you can send goods directly to your customer via Isolda, so-called Drop-shipment.

Isolda WebService is a service that combines the functionality of EDI and FTP but in real time. This is for those who want to take e-commerce to the next level. WebService offers a customized API that gives you access to a wide range of product information such as how toners fit different printers. You can also get information about price and availability, and send your order and receive delivery notifications.

Print monitoring (IDFM)
Is your company ready to fully automate the order & delivery process? We offer you digital monitoring of your customers' printers with automated delivery of supplies.

With our partner Returklubben.se your customer can easily recycle empty print cartridges to create a more sustainable world.



"Our partnership goes back many years and a lot of things have happened. Challenges have obviously existed but we have managed to find solutions and take steps in the right direction. Isolda has always done its best and made constructive proposals which I see as an important foundation in our long and successful partnership."

August Åkesson
Retail Planning Specialist at Clas Ohlson




Market process for new innovative brands

1. Preparation
Together with the supplier, marketing materials are designed to easily explain the brand's concept and mission for the Nordic market.

2. Matching
Our Key Account Managers match the brand with resellers to attract the right target audience.

3. Establishment
Press kit is sent to influential publications to put the brand on the map. This is followed up by branding activities that engages and create a relation to the target audience at event and in social media. With tailored channel marketing adapted for every reseller we trigger the sales and empower the purchase experience.

4. Expansion
Through close dialogue with the suppliers and the resellers we together optimize the offer to create even more happy customers.


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